Well-written and informative articles can be your best tools in driving quality traffic to your website. Just submit them to various publishing sites and you'll instantly earn quality inbound links that can pull up your search engine ranking.
Here are the 5 rewarding secrets to improve your article marketing:
1. Write about topics that are closely related to your products and business type. The reason behind this is simple; if you want to attract people who would like to buy mobile phones, you should write about topics that revolve around mobile phones like mobile phones' comparison, new mobile phones to hit the market, exciting new mobile phone's features, etc.
2. Give your readers good content. People read articles because they want to get valuable information that they can use in their lives. Offer solutions to their pressing issues or provide them with answers to their burning questions. It would also help if you can share trade secrets that can help them better understand their areas of interest or offer them information that can empower them to do great things on their own.
3. Scrap blatant ads from your articles. This is one of the common reasons why publishers reject articles. So, save your time and effort by focusing on giving your readers what they truly need - valuable information and just save your sales pitch for your resource box.
4. Take advantage of all leading article submission sites. To easily boost the number of your inbound links, submit your articles to all publishing sites that have huge, steady traffic and impressive page ranking.
5. Optimize. I am sure you would like your articles to be highly searchable online to increase their chances of being read. You can easily do this by incorporating relevant keywords all throughout your content.
Do you want to learn more about how I use article marketing to drive over 5194 unique visitors to my site each month?
Showing posts with label Article Marketing And Promotions. Show all posts
Showing posts with label Article Marketing And Promotions. Show all posts
Saturday, May 3, 2008
Affiliate Marketing
Why writing articles as an affiliate gives you the edge.
As an affiliate marketer one of the easiest and quickest ways to drive traffic to your sites is by writing articles.
There's something about articles that gives you a slight edge on your competition, who just stick up an adwords add, and drive traffic straight to the merchants site.
A good quality article with give the reader benefits, great information, and a damn god reason for them to click through to your site to learn more.
It also gives you a good chance to build a common bond, and rapport with your reader, who by the end of reading your quality article will begin to get to know, like and trust you.
Never make a direct pitch in an article, give benefits, and give information, as that is what most people are searching for - quality information.
Here are 3 good tips to getting a good response from your article.
1. Uncover a problem that the reader or group of readers have.
2. Give them a part solution to the problem, something they can put into action straight away.
3. Let them know the full answer to their problem is awaiting them at your site, and give them a damn good reason to click through to it.
Give, give, give, and you will receive. This is a universal law that cannot be broken whether you believe it or not.
Here's some information you can use to put together a high quality affiliate marketing article.
1. Never send prospects directly to the merchant's website.
2. always try to collect names and email addresses with a squeeze page
3. Try to offer reviews of affiliate products so that you are acting as trusted impartial friend.
And finally take action and move forward, remember an ounce of action is worth a tone of thought - just do it.
As an affiliate marketer one of the easiest and quickest ways to drive traffic to your sites is by writing articles.
There's something about articles that gives you a slight edge on your competition, who just stick up an adwords add, and drive traffic straight to the merchants site.
A good quality article with give the reader benefits, great information, and a damn god reason for them to click through to your site to learn more.
It also gives you a good chance to build a common bond, and rapport with your reader, who by the end of reading your quality article will begin to get to know, like and trust you.
Never make a direct pitch in an article, give benefits, and give information, as that is what most people are searching for - quality information.
Here are 3 good tips to getting a good response from your article.
1. Uncover a problem that the reader or group of readers have.
2. Give them a part solution to the problem, something they can put into action straight away.
3. Let them know the full answer to their problem is awaiting them at your site, and give them a damn good reason to click through to it.
Give, give, give, and you will receive. This is a universal law that cannot be broken whether you believe it or not.
Here's some information you can use to put together a high quality affiliate marketing article.
1. Never send prospects directly to the merchant's website.
2. always try to collect names and email addresses with a squeeze page
3. Try to offer reviews of affiliate products so that you are acting as trusted impartial friend.
And finally take action and move forward, remember an ounce of action is worth a tone of thought - just do it.
Thursday, March 27, 2008
Make Your Article TITLE Sell
Most authors are wasting their time producing dozens to hundreds of high quality articles that never reach a fraction of their traffic potential. It's a darn shame.
When I review the behind-the-scenes traffic statistics on over 20,000 articles that have produced over 1 million monthly page views in my article marketing lab...ONE thing is clear: All articles are not created equal even when everything about them is identical except for the TITLE.
The reason is probably not what you think.
If you've been schooled on traditional copywriting, you know that in the offline world, the headline determines as much as 95% of the success of the book or article. This statistic takes into consideration what makes the book title successful: Whether a human buys it or not.
Article Marketing on the Internet is a whole different story because of the way your articles reach humans who have an interest in them.
MYTH: Most people will read your articles because they came to a website and started browsing just like they do if they were to have gone to a local book store to find a book of personal interest.
FACT: Wrong! Most people will search the Internet using one of the major search engines and they will be putting in between 1 to 5 keywords that are related to the topic of the article or information they are looking to locate. The search engines will then deliver results that best match the human's interest.
YOUR GOAL: To have your articles show up in the search engine results for the keywords and topics that are most related to the content of your article.
HOW?
You must embrace this TITLE creation & traffic-building truth:
The first 3-5 words of your TITLE determine the success of your article in terms of how much traffic your article will generate back to your website. Success can only be had when you create keyword rich titles for your articles that match the most commonly searched keywords for your topic.
How to determine which keywords are rich and the right ones to use for your article?
You'll need a keyword research tool. Some are free and some are fee-based. Overture.com has a popular keyword research tool that shows you the most common search results from the Yahoo search engines directory. If you want to see what's on "Google's Mind" you can try one of their current beta tools called "Google Suggest": http://www.google.com/webhp?hl=en&complete=1
Whether you use a web-based keyword research tool or invest in one of the more advanced application level software keyword research tools, it's critical that you learn know how to do keyword research.
A "Good" vs. "Bad" TITLE Example:
Here is an example of the difference between a non-keyword rich TITLE vs. a very keyword rich TITLE that is proven to perform better in terms of traffic creation:
Bad TITLE Example:
"Top 9 Ways You Can Acquire Fractional Jet Ownership"
Excellent Keyword Rich Title Example:
Fractional Jet Ownership - 9 Strategies to Help You Acquire Your Private Jet
Why is it more effective?
Because it does not waste the first 3 words of the title with meaningless garbage words like "top" or the number "9" or "ways"...and gets right to the important words that might be found when someone is using a search engine to research a topic related to your article.
You'll also notice in my example that I included the word "Private" Jet. Why? Because my keyword research said that people who search for fractional jet also search for the word "private jet" and therefore I wanted to boost the chances that my title would be found by a larger number of potential visitors to the article.
Two recommendations on what NOT to do:
1) Don't include garbage characters in your TITLE such as quotes, tildes, asterisks or anything else that a search engines has to work hard to discard in order to understand the TITLE of your article.
2) Do not engage in any search engine spam technique by having keyword rich TITLES that have nothing to do with the topic of your article. You'll only be hurting yourself as the search engines already aggressively filter out bad behavior like this.
YOUR INTELLIGENT KEYWORD RICH TITLE COPYWRITING CONCLUSION:
If you want to maximize your results from any article marketing strategy, you must master keyword research so that you can create keyword rich and intelligent article TITLES. Your pay off will be massive amounts of traffic to your articles and website thanks to the search engines who love smart keyword rich TITLES!
When I review the behind-the-scenes traffic statistics on over 20,000 articles that have produced over 1 million monthly page views in my article marketing lab...ONE thing is clear: All articles are not created equal even when everything about them is identical except for the TITLE.
The reason is probably not what you think.
If you've been schooled on traditional copywriting, you know that in the offline world, the headline determines as much as 95% of the success of the book or article. This statistic takes into consideration what makes the book title successful: Whether a human buys it or not.
Article Marketing on the Internet is a whole different story because of the way your articles reach humans who have an interest in them.
MYTH: Most people will read your articles because they came to a website and started browsing just like they do if they were to have gone to a local book store to find a book of personal interest.
FACT: Wrong! Most people will search the Internet using one of the major search engines and they will be putting in between 1 to 5 keywords that are related to the topic of the article or information they are looking to locate. The search engines will then deliver results that best match the human's interest.
YOUR GOAL: To have your articles show up in the search engine results for the keywords and topics that are most related to the content of your article.
HOW?
You must embrace this TITLE creation & traffic-building truth:
The first 3-5 words of your TITLE determine the success of your article in terms of how much traffic your article will generate back to your website. Success can only be had when you create keyword rich titles for your articles that match the most commonly searched keywords for your topic.
How to determine which keywords are rich and the right ones to use for your article?
You'll need a keyword research tool. Some are free and some are fee-based. Overture.com has a popular keyword research tool that shows you the most common search results from the Yahoo search engines directory. If you want to see what's on "Google's Mind" you can try one of their current beta tools called "Google Suggest": http://www.google.com/webhp?hl=en&complete=1
Whether you use a web-based keyword research tool or invest in one of the more advanced application level software keyword research tools, it's critical that you learn know how to do keyword research.
A "Good" vs. "Bad" TITLE Example:
Here is an example of the difference between a non-keyword rich TITLE vs. a very keyword rich TITLE that is proven to perform better in terms of traffic creation:
Bad TITLE Example:
"Top 9 Ways You Can Acquire Fractional Jet Ownership"
Excellent Keyword Rich Title Example:
Fractional Jet Ownership - 9 Strategies to Help You Acquire Your Private Jet
Why is it more effective?
Because it does not waste the first 3 words of the title with meaningless garbage words like "top" or the number "9" or "ways"...and gets right to the important words that might be found when someone is using a search engine to research a topic related to your article.
You'll also notice in my example that I included the word "Private" Jet. Why? Because my keyword research said that people who search for fractional jet also search for the word "private jet" and therefore I wanted to boost the chances that my title would be found by a larger number of potential visitors to the article.
Two recommendations on what NOT to do:
1) Don't include garbage characters in your TITLE such as quotes, tildes, asterisks or anything else that a search engines has to work hard to discard in order to understand the TITLE of your article.
2) Do not engage in any search engine spam technique by having keyword rich TITLES that have nothing to do with the topic of your article. You'll only be hurting yourself as the search engines already aggressively filter out bad behavior like this.
YOUR INTELLIGENT KEYWORD RICH TITLE COPYWRITING CONCLUSION:
If you want to maximize your results from any article marketing strategy, you must master keyword research so that you can create keyword rich and intelligent article TITLES. Your pay off will be massive amounts of traffic to your articles and website thanks to the search engines who love smart keyword rich TITLES!
Importance of Resource Box
If you want to really make your article "SELL" then you've got to craft the perfect RESOURCE BOX. This is the "author bio" that is below your article body and it's also known as your "SIG" (short for SIGnature).
Here are the essential items that should be in your RESOURCE BOX:
* Your Name: You'd be amazed at how many folks forget to include their name in the RESOURCE BOX. Your name and optional title should be the first thing in your resource box.
* Your Website Address: in valid URL form. Example: http://Your-Company-Name.com/
* Your Elevator Pitch: This is 1 to 3 sentences that encapsulates the essence of what makes you and your offering unique. Also known as your USP (Unique Selling Proposition).
* Your Call To Action: You've got them warmed up and now it's time to lead them to BUY from you or visit your website. This is where you "Ask For The Sale." Best to only give (1) specific call to action.
Here are some optional items you could include in your RESOURCE BOX:
* Your Ezine Subscription Address: While getting your interested visitor to surf your website is nice, capturing their email address can help you begin the confidence/trust process. If you're going to do this strategy, include a URL for your ezine subscription address and do not use an email address for the "join" address.
* Your Contact Information: Such as your business phone number or how to reach you for interviews or your press/media kit. Keep in mind that article marketing is a timeless strategy and you may not have an easy ability to retract what you put in your article once it hits major distribution.
* A Free Report: This could also be part of your call to action or your free bonus report that further enhances your credibility as the expert on the topic of your article.
* Your email autoresponder: I'm not a big fan of this strategy due to the fact that spammers will text-extract your autoresponder address and add it to their spam list. Perhaps this strategy was best for the 1990's and has now run its course.
* An anchor URL that is related to one keyword or keyword phrase that you want to build SEO strength for. Example: if I wanted to build search engine relevance/strength for the term "Article Marketing," I'd link up that term in my resource box to my website. This is an intermediate to advanced level strategy and should not be abused by over-doing it. Keep it simple.
What NOT to include in your RESOURCE BOX:
* A listing of every website you own. There is no faster way to dilute your credibility than by posting a half dozen irrelevant URLs that have nothing to do with each other. Best to only post ONE URL that is related to the topic of your article.
* A listing of every accomplishment you've achieved to date. No one cares. Keep your resource box brief and to the point. Yes, your resource box should be benefit oriented so that the reader finds value in reading it rather than your ego being justified.
* Advertisements or pitches for products that are not relevant to the topic of your article.
* Keep the size of your resource box so that it's no larger than 20% of your total article size. Too often I see resource boxes that are 50% of the size of the total article and this is abusive.
Your Perfect Resource Box Conclusion:
The BODY of your article is where you "GIVE" and the RESOURCE BOX is where you get to "TAKE" for your article marketing gift of information. The resource box is the "currency of payment" you receive for giving away your article. Be sure to include your name, website address, your unique selling proposition as briefly as possible and a simple call to action.
Here are the essential items that should be in your RESOURCE BOX:
* Your Name: You'd be amazed at how many folks forget to include their name in the RESOURCE BOX. Your name and optional title should be the first thing in your resource box.
* Your Website Address: in valid URL form. Example: http://Your-Company-Name.com/
* Your Elevator Pitch: This is 1 to 3 sentences that encapsulates the essence of what makes you and your offering unique. Also known as your USP (Unique Selling Proposition).
* Your Call To Action: You've got them warmed up and now it's time to lead them to BUY from you or visit your website. This is where you "Ask For The Sale." Best to only give (1) specific call to action.
Here are some optional items you could include in your RESOURCE BOX:
* Your Ezine Subscription Address: While getting your interested visitor to surf your website is nice, capturing their email address can help you begin the confidence/trust process. If you're going to do this strategy, include a URL for your ezine subscription address and do not use an email address for the "join" address.
* Your Contact Information: Such as your business phone number or how to reach you for interviews or your press/media kit. Keep in mind that article marketing is a timeless strategy and you may not have an easy ability to retract what you put in your article once it hits major distribution.
* A Free Report: This could also be part of your call to action or your free bonus report that further enhances your credibility as the expert on the topic of your article.
* Your email autoresponder: I'm not a big fan of this strategy due to the fact that spammers will text-extract your autoresponder address and add it to their spam list. Perhaps this strategy was best for the 1990's and has now run its course.
* An anchor URL that is related to one keyword or keyword phrase that you want to build SEO strength for. Example: if I wanted to build search engine relevance/strength for the term "Article Marketing," I'd link up that term in my resource box to my website. This is an intermediate to advanced level strategy and should not be abused by over-doing it. Keep it simple.
What NOT to include in your RESOURCE BOX:
* A listing of every website you own. There is no faster way to dilute your credibility than by posting a half dozen irrelevant URLs that have nothing to do with each other. Best to only post ONE URL that is related to the topic of your article.
* A listing of every accomplishment you've achieved to date. No one cares. Keep your resource box brief and to the point. Yes, your resource box should be benefit oriented so that the reader finds value in reading it rather than your ego being justified.
* Advertisements or pitches for products that are not relevant to the topic of your article.
* Keep the size of your resource box so that it's no larger than 20% of your total article size. Too often I see resource boxes that are 50% of the size of the total article and this is abusive.
Your Perfect Resource Box Conclusion:
The BODY of your article is where you "GIVE" and the RESOURCE BOX is where you get to "TAKE" for your article marketing gift of information. The resource box is the "currency of payment" you receive for giving away your article. Be sure to include your name, website address, your unique selling proposition as briefly as possible and a simple call to action.
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